Mission
Our mission is to provide clear, unbiased, and thoroughly verified facts on the issues that matter. Every story we publish is backed by credible sources, expert analysis, and transparent methodology. We aim to ignite critical thinking in the fight against Misinformation and Disinformation.
Purpose
To protect the democracy and social stability of the Kenyan public sphere through promotion of media literacy by debunking misleading or false claims.We empower individuals to assess the authenticity of information and seek supporting evidence while engaging with online messages. By holding public figures, media, and organizations accountable for their statements, we help maintain ethical standards and enhance the credibility of media and information sources.
Impact
Increase factual information accuracy, informed decision making, challenge preconceptions, and inspire public media trust.
Values
Upholding the principles of truth, transparency, and integrity in every discourse and narrative we create.
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